Introduction
Geo-push notifications, messages targeted to customers within specific geographical locations, have emerged as a potent tool in driving customer engagement and loyalty. This training manual will guide you through the process of setting up geo-push notifications using Loyaltymaster, providing you with a step-by-step guide, a troubleshooting guide for potential challenges, and a concluding summary.
Before diving into the setup process, let's discuss some of the benefits geo-push notifications can bring to your customer loyalty initiatives.
Advantages of Geo-Push Notifications for Customer Loyalty
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Enhanced Personalisation: Geo-push notifications enable sending messages relevant to the recipient's physical location, offering personalised interactions that improve customer experience and strengthen loyalty.
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Increased Engagement: By reaching customers when they're in or near your store, you can encourage immediate engagement, driving more frequent visits and higher sales.
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Promotion of Time-Sensitive Offers: Geo-push notifications can help promote time-limited special offers or flash sales, encouraging customers to make an immediate purchase.
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Improved Customer Retention: By providing value at the right place and time, you improve customer satisfaction and increase the chances of retention.
Part 1: Setting Up Geo-Push Notifications
Step-by-step Guide:
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Open Loyaltymaster > Left-Hand Menu > Locations to access the 'Locations' screen.
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Click the 'Add Location' button to reveal a list of fields required for the location and geo-push message details.
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Input the name of the location in the 'Location Name field.
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Type the address of the location in the 'Location Address' field. The system will provide address suggestions as you type.
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Use the pin on the map view to specify the exact location for the geo-push notification.
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Select the cards you want to associate with this location and geo-push the message using the 'Apply to Cards' field.
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Input the geo-push message in the 'Push Message' textbox. This message will be sent to all users within the defined radius of the location.
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After entering all the necessary details, click the 'Add' button. This will add the location to the list.
Troubleshooting Guide
If you face challenges while setting up the geo-push notifications, consider the following troubleshooting tips:
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Check the accuracy of details entered in the 'Location Name', 'Location Address', and 'Push Message' fields.
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Ensure you've selected the correct cards in the 'Apply to Cards' field.
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If the location isn't pinpointed correctly on the map, double-check your pin placement.
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Ensure to click the 'Add' button to add the location for the geo-push notification.
Conclusion
Geo-push notifications offer a unique opportunity to engage with your customers in a highly personalised and relevant way, providing significant benefits for your customer loyalty strategy. By following this guide, you should be able to set up geo-push notifications with Loyaltymaster effectively. If you require further support, don't hesitate to contact Loyaltymaster's customer service.